TY  - GEN
AU  - Decaudin
TI  - La communication marketing : concepts, techniques, stratégies
T2  - Collection Gestion
SN  - 2717846190
PY  - 2003///
CY  - Paris
PB  - Economica
KW  - Communication en marketing
KW  - Cas, Études de
KW  - 655 Marketing / Vente
ER  -